Yoojo Case Study: One Brief, Ten Films · Social AI Ads
Case study · Yoojo

One brief.
Ten films.

Yoojo, the home-services app, needed a back-to-school campaign for five markets. We turned their brief into 5 UGC films and 5 brand films, in French.

10films 5markets FRlanguage 2formats, 9:16 & 16:9
Tutoring film
Cleaning film
Trust film
Home assistance film
Back-to-school 2026
FRANCE  ·  SWITZERLAND  ·  BELGIUM  ·  LUXEMBOURG  ·  SPAIN  ·  YOUTUBE & META  ·  5 UGC FILMS  ·  5 BRAND FILMS  ·  IN FRENCH  ·  FRANCE  ·  SWITZERLAND  ·  BELGIUM  ·  LUXEMBOURG  ·  SPAIN  ·  YOUTUBE & META  ·  5 UGC FILMS  ·  5 BRAND FILMS  ·  IN FRENCH  · 
THE BRIEF

“One click, it’s sorted.”

One umbrella theme for the whole campaign. Every film had to land it through a different moment of family life, and feel real enough to stop the scroll.

THE MOMENTS WE COVERED
Childcare Tutoring Home assistance Cleaning Trust Simplicity Letting go of guilt A partner all year The one-click reflex
5 UGC FILMS · VERTICAL

Real moments. Made to feel real.

Pick a film. Tap the sound button to listen.

Childcare The nanny cancels. A trusted sitter is booked between two meetings.
5 BRAND FILMS · 16:9

One theme. Five jobs.

Each brand film carries one idea of the campaign, so they work together and on their own.

THE HERO FILMIn your pocket
BRIEF IN, FILMS OUT

Every film answers one line of the brief.

THE BRIEFA last-minute childcare emergency UGC FILMChildcare
THE BRIEFBack-to-school homework stress UGC FILMTutoring
THE BRIEFHelp for someone you can’t be with every day UGC FILMHome assistance
THE BRIEFCan I trust who comes into my home? UGC FILMSomeone you can trust
THE BRIEFShow how simple booking is BRAND FILMBefore / after
THE BRIEFOne hero film for the whole theme BRAND FILMIn your pocket
WHAT THE CLIENT SAID

“REALLY GOOD, most realistic one we have done so far.”

Béné Launois, CMO at Yoojo
“I think this one is one of my favourite ones. Also really realistic.”
Béné Launois · CMO, Yoojo
“Let’s keep it this way with the final versions. Thank you so much for your work on those videos.”
Béné Launois · CMO, Yoojo
Quotes shown word for word from client messages.

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